One of the most fun and exciting part of our entire process is doing the campaign and look book shoot. This is the part where all our dreams, imaginations and thoughts come to life. Getting it all together takes a lot of preparation from booking all the people involved like the photographer, models, make up and hair teams, stylists. It’s always a challenge to get everyone’s schedule in synch but I am grateful to Martin who always gets it done.
I wanted a surrealist take on the campaign and was able to find these amazing animal masks in one of my trips abroad and really wanted to use them for a photo shoot. I thought that it was really quite funny that underneath the masks were some of the Top models in the country like Ria Bolivar and Jasmine Maierhofer. I usually try to seek out new male models in the country and was lucky enough to find Josh from Elite five days upon his arrival in Manila.
I imagined the set design to be the salon of Mrs. Vreeland! I wanted something luxurious and immediately thought of velvet so we transformed my studio into this lush velvet draped extravaganza that I thought looked pretty cool. We needed some pieces of furniture for the shoot, good thing my friend Ito Kish selfishly loaned me the perfect pieces that would make the set perfect. Thank you Ito Kish!
My friend Melvin Mojica is always such a joy to work withand he helped me style the campaign I am always thankful to my collaborators because no one really can do it by themselves. I wanted to have Mrs. Vreeland somewhere in the shoot and Melvin told me that we should cast Xtinasuperstar in the leading role! Xtina is a dear friend and was super game to do the role even if she came from her DJ gig and had zero sleep she still was such a professional and such a trooper giving her best Mrs. Vreeland stance! It was such a riot just witnessing her transformation.
I wanted to work again with the dynamic duo of Everywhere we shoot! Ryan and Garov’s shot my “Insect” collection a few years back and I have been wanting to work with them again. I love their point of view and I thought that they would be perfect for the Vreeland campaign. I can’t wait to show you all their amazing photos! In charge of the make up was Don de Jesus of MAC! Thank you MAC for always supporting us. The hair was done by the talented Jaime Sy while we have to thank Salon Privat for the amazing nails specifically of Mrs. Vreeland which was the perfect shade of red!
I would also like to express my gratitude to my entire team! You guys are the best! I am so thankful to Cher, Michelle, Martin, Sam, Ven and all my angels who are so devoted to my vision. Thank you to all of you! We do all that we can because we love what we do and I just want to share some of the behind the scenes aspect of the what it takes to create the images that you see. It is that sense of excitement that makes it all worthwhile and in the end it’s that love that drives and pushes us forward! Enjoy the photos!