My collaboration with National Bookstore was really such a great adventure. I wanted to share with all of you the journey that we all took in order to make sure that we come out with the best products for everyone to enjoy. I have always believed that shopping should be a wonderful experience. This experience can only be made special by concentrating on every little detail.
I for one can be quite particular with my projects and I am so fortunate that NBS understood this and gave me the freedom to really give our 100% to the consumers. Every little detail was carefully thought out from the labels, to the tags to the packaging even to how the products will be merchandised. I always believed in having a strong sense of Integrity with every collaboration. So I was really involved in all aspects. the photo shoot for the campaign was quite fun as I was able to again work with some very talented people like Melvin Mojica who always is such a creative presence during projects like these and photographer Jean Young whose meticulous eye was always on point.
Let me share with you some images that tell the story of this creative journey and how we all can now get “RAJO-FIED” The whole range of products will be available in major National Bookstore and Power books stores nationwide starting Oct 18! I encourage everyone to take a look at what we have for you! I know that you will love it as much as I loved creating the line. They will make fabulous Christmas presents this holiday season!