For every collection we do, we take everything into consideration in terms of the interiors of the store. From the scent to the packaging, we try to immerse our clients into the whole experience. An environment highly conductible for shopping, if you will! Imagine we do this three times a year and it’s always a challenge for us. But I always prioritize this because I really feel that it’s a good representation of my vision as a designer.
For HANAMI (which translates to flower watching in Japan), I really wanted to go all-out in terms of the visual representation. We opted to go for a deep shade of red for all the surfaces in the store. In order to create a bigger visual impact, I had a deconstructed effect done on the walls: we added a layer of gold in the painting process to give a slight hint of gold. I think it gives us a nicer texture and a more cerebral feel. To create a balance of grunge against all the polish.
To create a visual break, I had recreated shoji wall panels to act as blank canvass for the clothes. As a final touch, I had the paper flowers we used for the backdrop of the shoot painted gold. We suspended them on the ceiling! Added visual interest can go a long way!
With that said! I am excited for our launch this Saturday, November 17! Stay tuned here for more details! I’ll see you then?