I have been quietly working on another collection for WHARTON which I christened “W”! The brand started out as a line that catered specifically for the working man. A brand that could be depended on for work classics and basics.
I came in and immediately wanted to broaden this niche and create a kind of menswear line that has this intellectual edge to it. The WHARTON brand has always had the best quality money can buy and I can attest that their stitching and tailoring skills are truly spot on. What I brought to the table is a sense of fun and playfulness. I did however wanted it to be very discreet and almost personal. It was like a secret between the garment and the wearer, thus making the garment more special.
It takes me several hours or days to create a collection. I usually begin with a “story”. For this collection I was inspired by a recent painting acquisition done by young contemporary artist Keiye Miranda called : The sky is falling. It speaks of a youth revisited and how one should never forget the aspect of play other wise we end up destroying the joy of life. I loved the colours of the painting and what it stood for. This started the collection.
From there I look for fabrics, then sketch some ideas and then create prototypes, fit this, tweak the prototypes and then decide on the production. While were doing this we shoot a look book and a way to create some tangibility from all these crazy ideas that we have in my head.
I then gather my creative team and have a lot of fun putting it all together. I often end up using the people that I love and work with from the past like stylist Melvin Mojica who gets me all the time. I just love how he takes a look at me and says “Gets ko na!”
I however like to work with young energetic “kids” like photographer Jav Velasco who really did a great job! My sister Gela and her team did the grooming so that is always fantastic. Take a look at some of the images that I collated while working on this new collection “W” which is going to be available exclusively to SM stores nation wide. Hope I get to see you on twitter or Instagram wearing the new collection?