Marking a new chapter in its evolution, The RAJO Store reopens its doors at Powerplant Mall with a renewed vision. Spearheaded by celebrated designer Rajo Laurel, this milestone highlights two important initiatives: the debut of a contemporary new store design that is sleek yet ethereal, and the launch of the brand’s Holiday Collection 2025 designed in collaboration with the designer’s sisters, Venisse Laurel-Hermano and Gela Laurel-Stehmeier—a first in the brand’s history.

The collection is built on a philosophy of intentional design: creating empowering pieces that encourage consumers to buy smarter. Drawing inspiration from the lives and perspectives of his sisters, alongside conversations with family, friends, and his creative team, Laurel has crafted a collection that resonates with inclusivity, authenticity, and a deep understanding of the modern lifestyle.